What does Ujima mean? 

Ujima is the third Kwanzaa principle which represents collective work and responsibility. It basically means to make our brother's and sister's problems our problems and to solve them together. We are collectively responsible for our achievements and setbacks. We can help each other in order to become our ideal selves.

"I wanted to incorporate Ujima into the business name because I felt the principle embodied the philosophies behind counseling, coaching, and consulting. Each of these services include working collectively with others to provide a service, reach a goal, or resolve an issue. I truly believe in the village mentality and hope for Ujima Counseling, Consulting, and Coaching LLC to empower others and help solve issues within our communities." Michael Gilliard II